Protecting the creative process
Freestyle creative direction and AI-generated feedback
Clients are expected to provide a clear vision, preferred style,
inspiration, brand direction, or reasonable creative guidance before
work begins. When a client does not have a defined vision and requests
that The Graphic Palace “freestyle” the project, the client is authorizing
The Graphic Palace to establish the overall creative direction using
professional judgment, experience, and artistic discretion.
Freestyle requests
A freestyle request means the client has chosen to rely on The Graphic
Palace to determine the visual direction. This may include the layout,
typography, imagery, color balance, composition, effects, hierarchy,
styling, and overall creative approach.
Clients who request a freestyle may still request reasonable refinements
within the approved concept. However, a freestyle request does not include
the right to repeatedly dismantle, micromanage, or replace the entire
creative direction after it has been developed.
Freestyle does not mean unlimited experimentation.
A client may not request complete creative freedom and then treat every
design decision as incorrect because an undisclosed vision developed
after the concept was presented.
Nitpicking or reversing a freestyle direction
Excessive nitpicking, contradictory instructions, repeated reversals, or
attempts to alter nearly every part of a freestyle concept may be treated
as a change in creative direction rather than a standard revision.
When a client wants close control over the final appearance, that
direction must be communicated before design begins. Clients should
provide references, examples, preferred colors, visual preferences, and
any specific ideas they expect to see.
If a client requests a freestyle and later introduces a substantially
different vision, the new direction may require an additional concept
fee, redesign fee, extended timeline, or separate invoice.
No ChatGPT-generated revision requests
Revision requests generated, rewritten, expanded, or directed by ChatGPT
or another artificial intelligence platform will not be accepted as the
primary source of client feedback.
AI-generated feedback is frequently inconsistent, overly broad, detached
from the original project brief, or contradictory to revisions that were
previously requested and completed. It may recommend one change and later
recommend reversing that same change, creating an endless revision cycle
and continuously moving the goalpost.
The client must personally review the design and communicate their own
clear, final, and consolidated feedback. Revision requests should reflect
the client’s actual preferences and business needs—not a continuously
changing list of suggestions generated by an AI tool.
Contradictory revision requests
Requests that contradict previously approved feedback, reverse completed
revisions, or repeatedly return the design to an earlier version may be
counted as a new revision round or invoiced as additional work.
The Graphic Palace is not responsible for repeatedly implementing
conflicting directions supplied by the client, a third party, an AI
platform, or multiple decision-makers.
Final decision-maker
The client must designate one final decision-maker and provide one
consolidated revision list per round. Feedback from friends, family
members, employees, social media audiences, AI platforms, or other outside
sources must be reviewed and finalized by the client before it is
submitted.
Additional fees or project termination
Repeatedly changing the creative direction, submitting contradictory
feedback, or attempting to use revisions to obtain multiple complete
concepts may result in additional charges, a revised completion date, or
termination of the project without refund.
Freestyle project
The Graphic Palace leads the creative direction.
Client-led project
The client supplies a clear vision before work begins.
Revision feedback
Must be personal, specific, consolidated, and final.
AI-generated requests
Will not be accepted as an ongoing revision strategy.