Do I Need A Web Designer?
Introduction:
Web designers help design the customer experience of your website. Their job is to make the aesthetics visually appealing to their audience while maintaining functionality and accessibility.With all website building tools such as Squarespace and Wix available, many businesses asks itself, “Why do I need a web designer?"
After reading this article, you will understand the importance of choosing a web designer to lead her website creation process.
Agenda:
Because Design Works!
Navigation & Functionality
Accessible To All
Escape The Template
Effective Support
Colors Create Feelings
Stay On Brand
Because Design Works!
Do I have to say more? Good design attracts attention. If you can understand how the mind works, you can make it see things the way you want them to. A web designer knows how to generate the desired reaction or response from a website visitor. Presenting information to the user in the right order and presenting it with appropriate images ensures that every visitor has a quality experience.
Navigation & Functionality:
“Great web design without functionality is like a sports car with no engine.”
– Paul Cookson
Even the best looking websites can struggle to reach potential customers. How is that? That's because we build our websites with the brand in mind, not the visitor. Your website should be a guide that takes users where they want to go. Do your visitors want to know more about your business? Make it easier to access. Are users trying to compare you to your competitors? List clearly how you differ. Do your visitors want to buy them? Include a strong call to action. Designers can help curate the visitor's journey at any point in the consumer's journey.
" I remember looking around at websites when I was 11. The main problem was that there were some websites that had functionality but no design and the information was very hard to read. I had a website that had parts but no functionality. The middle ground is where a website has Both functionality and design are where you need a website. "
– Leah Bullock, CEO & Creative Lead at The Graphic Palace
Accessible To All:
The internet is a place of inclusion. Open your website to receive as many visitors as possible. In the current web environment, there is no shortage of ways to enable users with all sorts of disabilities to interact with their web properties. If your website is not interactive for users, users will find another website that suits their needs. Don't turn down potential customers, or worse, damage your reputation as an all-inclusive business. Not only are there different user requirements, but each device has special requirements. Various operating systems offer a myriad of ways to browse the web, including tablets, phones and, more recently, devices like cars and refrigerators.
According to DBS Interactive, about 41% of adults use Voice search daily through products like Amazon Alexa and Apple’s Siri. How can you create a similar experience between all these different versions of your website? How will you accommodate new ways to access your website for future devices that don’t exist yet?
Escape The Template:
Hiring a designer can help you create custom elements that set your website apart from the competition. With pre-built templates from Wix, Squarespace, Shopify, and more, you can cloudy your exciting products and services. Your website deserves special treatment you give your business. Don't limit yourself to the tools other people have.
(Also, you are sacrificing site ownership while building on a proprietary platform like Wix. These platforms do not allow you to transfer your website to another building or hosting service). Don't build a happy home on rented land.
— Joe Pulizzi (@joepulizzi) August 20, 2021
Effective Support:
Designers know how your website works. When making changes to a website or solving problems, designers can make changes and test them effectively. The web is constantly changing and the transition to Web 3.0 is imminent. In the future, the Internet will be able to support many kinds of websites and front-end applications. Working with a designer ensures you take advantage of the latest elements on the web. Given the money You can save by building your own website time. spent troubleshooting can outweigh the money you save.
Colors Create Feelings:
“Design is Thinking Made Visual”
– Saul Bass
Ever wonder why lots of restaurants are red and yellow, tech companies use blue and silver, or high-fashion brands use black and white? The psychology behind color is proven to work, but it is not entirely obvious until you look for it. A web designer will help curate your color palette and elicit the appropriate feelings upon your website visitors.
According to Hubspot, red and yellow are used to elicit an exciting and engaging response, perfect for restaurants to catch your attention while you might be searching for a bite to eat. Blue and silver are recognized as reliable, similar to the technology you buy from them. Black and white demonstrate both elegance and class and customers will perceive these products as such.
Stay On Brand:
Every page on your website should remain branded. This is easier said than done. Planning future content, service, and product pages can be difficult without a powerful and flexible web design that can grow with your potential pages. This will save you time in the long run as your brand image will come first.
Conclusion:
Your digital presence is your business presence in today's online world. They work together on visitor impressions. Web design is not an issue to be taken lightly as it impacts the consumer experience. We work with the Stellar Blue Technologies design team to maximize the potential of every user. Schedule a chat below to discuss what you can offer your online presence!
